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18 November 2009

The Revolution of Indie Label : never die !!!!

In music industry we recognize fortunate term of label and indie label. Fortunate of label is a big record company of capital like Sony BMG, Universal, EMI, or Warner. On the contrary, indie label is interpreted as a self-supporting small record company, Do It Yourself, with scale that is not equal to fortunate of label. Name of indie label like Sub Pop Records, Epitaph Records, Fearless Records, Roadrunner and still many again enough to be recognized people and has separate influence for music industry.



There are some character indie label making it can stay in the middle of industrial turbulence of music. Now many fortunate of closing down label, and it is not impossible exactly indie label now growing to surface. Like what forecasted by John Nasbitt in the book Global Paradox that big company later will be gnawed by small companies. Well, this might possibly be able to become reality.



One of character indie label is specific and personal which able to make indie label to stay in the middle of music industry competition.



Indie label offers different music appetite from fortunate setting market appetite of label. Because based on music appetite owner of specific label, hence indie label also stands up offers music appetite alternative of from the music. Because specific and personal, an indie label also more having character and separate image it.



Indie label also plays important role in documenting scene music in an area. Sub Pop Records is an indie label of Seattle, United Stated of America a real plays important role in documenting music grunge. Finite then music grunge starts recognized to around world. Because character indie label relying on social capital and proximity (contiguity) compared to capital, makes an indie label can more understandingly trend would and the cultural symptom in the area. Because having character like that indie label can stay.



New face of indie label also now growing to illusory world. One other most famous that is net-label, or usually is called as also web-label, label online, or MP3 label. In the middle of industry condition of threatened Indonesia music by piracy, exactly net-label enables download people to music in sites they freely! Usually what placed forward process the net-label that is creativity of the musicians which cannot be blocked by industry? So tends to net-label to present music which “non industry”. For the purpose, net-label becomes one of alternative of distribute music.



That why indie supposing label of which able to stay in the middle of island besieged by many giants (major label). Indie label always has many characters and alternative to stay. Like the one happened when in 1920 record industry is predominated by Columbia, Edison, Victor, or ARC. The scorpion, indie label emerges balances situation. Indie label like Paramount, Okeh, Vocalion and Black Patti, be among others growing to industrial surface of world music and shifts fortunate of that moment label.



Resistance of indie label does not make many giants to injure, even partly among others do not ready to again scrapped. Edison, for example, leaves court and concentrates on radio compared to become record company. Not to Mention Columbia taken by CBS, or Victor mastered by new giant of RCA.



This is how indie label is considered to be by movement which death has never!


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